Search for inspiration, find your angle, stick to it.
Jonathan Stark in The Cab Ride
Seek to attract clients who need a Fixer. Only take on clients who need a Technician when you need the money. Avoid clients who need a Robot.
It's good advice, but as with all the good advices our there you should consider if it is the right one for you and more importantly:
If you made the decision to integrate this, or any, advice in your process, are you really doing it? Don't just plan to do so at some point in the future. This point will never come.