To protect people who use any products, you have to encrypt. You can just look around and see all the data breaches that are going on. These things are becoming more frequent. They can not only result in privacy breaches but also security issues. We believe very strongly in end to end encryption and no back doors, …We don’t think people want us to read their messages. We don’t feel we have the right to read their emails.
Any backdoor is a backdoor for everyone. Everybody wants to crack down on terrorists. Everybody wants to be secure. The question is how. Opening a backdoor can have very dire consequences.
I really hope Apple can, and will, stick to this. For me it seems to be the only company that tries to care about privacy at all. Once they break, no normal user will ever use decent encryption again, because law will prohibit it. Apple made end to end encryption available to "everyone" in a usable and unobtrusive way while others still used plain HTTP. Now I just hope they use their money and power to keep that possible.
Sad world where I have to trust companies to do the right thing, because politicians don't care.
Don't get me wrong: You should not trust anyone blindly, but at least Apple did choose a side. All others have long given up. Even if it's marketing, let's hope it gains traction.